It's all about being Customer Driven

Henry Ford said "It's not the employer who pays the wages. Employers only handle the money. It's the customer who pays the wages."

In other words, everything starts with the customer. If your client ever stop needing you, so will your organization! The best examples to teach customer driven behaviors is through explaining situations where poor service had an impact on the client and your organization.

When you are customer driven, you dont focus on what YOU think the client wants, but deliver what the client actually wants rather than what you think they ought to have. If you're not sure what they want, ask! I have heard many say, well, the customers dont know what they want . . . however, they want something as an end results and it is up to YOU, the leader to figure out and translate that desired end result into a series of deliverables that achieve that result.

In the past, I have gotten criticized for "making it look easy", whether because of "an easy" targeted budget, etc. However, I have found it is much easier to underpromise and overdeliver than the opposite . . . the same is with clients. Build partnerships with your clients by underpromising, over-delivering, and following-up to ensure they are satisfied. Solicit their input on how your products and services can be improved, they are the ones who are actually using them to reach an objective. This all sounds so simple, but the fact is . . . many dont follow these simple steps, Do you?